1. Functionality or UI/UX

While both functionality and end-user experience hold the highest stance in terms of characteristics for any application, B2B applications focus on functionality while B2C believes in end-user experience.
This is because B2B apps are more focused on solving or streamlining a business process. Hence, Functionality plays a vital role as compared to UX.
When it comes to B2C an enhanced user experience lets the application in the B2C market acquire a larger consumer base.

2. Development Cost

Due to a higher user base and need for modern user experience (UX) standards, and complex infrastructure; B2C app development is more expensive as compared to B2B app development.
Furthermore, for customer retention, constant updates based on user feedback are essential. This adds to B2C app development costs.

3. Revenue Model

Ideally, the cost per user in B2B apps is more as compared to B2C apps.
This is mainly because the revenue generation for B2B apps is solely based on a periodic subscription or licensing model. Because of complex functionalities and fine curation features specific to a business need, the pricing of the application is set medium-high and is offered at the individual user level and the complete enterprise level.
For B2C apps, the revenue generation can be based on subscription, but, it usually comes from a variety of other sources like advertisements, collaboration marketing, paid promotions, data mining, etc. Because of the variety of revenue sources, large consumer base, and huge market potential for the user data, the pricing per user is often set low – medium range. This helps in getting more users registering and using the application due to affordability.

4. Marketing

In the B2B scenario, the key targets are business owners or decision-makers in the organization. Therefore, the marketing campaigns are targeted towards a few sets of key people, and the approach to planning the budget would be to make appointments, travel, etc. Marketing cost per user would be generally much higher and the conversion rate is very low.
For B2C apps the goal is always to acquire a larger user base. Hence, mass marketing is required. The budget is spent on multiple platforms with a varied mix of marketing medium selection. The cost spent per user will be low and the conversion rates are much higher.

Commerce:

B2B Commerce platforms offer many features to support a sales process.

External management:

External management software helps businesses to establish coordination between vendors and various entities in the supply chain.

Example: CRM

Internal operations:

These are applications that are used to streamline internal operations.

Example: – Payroll applications, Project management software etc.

• Publicly listed B2B apps:

These are available for download directly from the app store.Example: Microsoft Teams.

• Privately listed B2B apps:

These apps are directly marketed and sold to businesses rather than listed on the app stores. Both Apple and Android provide private distribution methods.

You can’t have a customer-centric culture without putting your people first. If you don’t know or understand what the current state of the customer experience is, how can you possibly design the desired future state?